A pitch deck, also known as a presentation or keynote document, is a brief overview of a business plan presented to an audience. It often serves as a marketing tool and a fundraising tool kit for potential investors and helps at the very least, to get your feet in the door.
Before we proceed, please note that if you are unable to communicate what problems you aim to solve in less than 5 minutes then you may want to revisit the drawing board to fix those glitches. You may also want to exchange the avalanche of four-syllable words you were planning on including for infographics and catchy images that best communicates your idea.
We go on to outline 10 slides you must include in your presentation:
- The slide that clearly defines who you are are and why you are here.
- Your presentation should include information about your team members (skills & competencies)
- Your presentation should also contain a slide that shows what problem(s) you are trying to solve.
- Remember to clearly illustrate how you plan to go about solving this problem.
- There should also be a clear distinction between what your product or service would do with what’s already out there.
- Traction – This is in a nutshell, proof, that a group of people out there need your product.
- Metrics, metrics, metrics – This is actually what investors want to see, proof that they would get return on investment as a result of the market size clearly identified.
- Also include the slide that shows who your major competitors are.
- Business Model – How do you plan to make money?
- The slide that shows how much you need to make your dream come true and how you intend to spend it.
As a little piece of advice, prepare your pitch deck to make a great first impression. One of the best practices is to keep your audience on the same page by clearly expressing only one idea per slide.
Till next time!